Online purchasing behavior of Malaysia's young consumer
The evolution in B2C studies has point out the importance of enhancing quality of web-based transactions to ensure sustainability of business in e-commerce. E-marketers need to address web-based factors which are significantly influencing buyers'online purchase behavior, especially among young...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/38320/ |
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