Visionary selling : how to get to top executives-- and how to sell them when you're there /
Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management. This book explains that the best way to sell to a CEO or other top-level executive is to learn to think like one.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster,
c1998.
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| Subjects: | |
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| Summary: | Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management. This book explains that the best way to sell to a CEO or other top-level executive is to learn to think like one. |
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| Item Description: | Includes index. |
| Physical Description: | 236 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0684839857 |