Visionary selling : how to get to top executives-- and how to sell them when you're there /

Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management. This book explains that the best way to sell to a CEO or other top-level executive is to learn to think like one.

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Bibliographic Details
Main Author: Geraghty, Barbara, 1949-
Format: Book
Language:English
Published: New York : Simon & Schuster, c1998.
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