Dynamic models of advertising competition /

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Bibliographic Details
Main Author: Erickson, Gary M., 1945-
Format: Book
Language:English
Published: Boston : Kluwer Academic Publishers, c2003.
Edition:2nd ed.
Series:International series in quantitative marketing ; 13.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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