Dynamic models of advertising competition /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Kluwer Academic Publishers,
c2003.
|
| Edition: | 2nd ed. |
| Series: | International series in quantitative marketing ;
13. |
| Subjects: | |
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| Physical Description: | 148 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. [139]-144) and indexes. |
| ISBN: | 1402072678 (alk. paper) |