Dynamic models of advertising competition /
Saved in:
| Main Author: | Erickson, Gary M., 1945- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Kluwer Academic Publishers,
c2003.
|
| Edition: | 2nd ed. |
| Series: | International series in quantitative marketing ;
13. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Dynamic models of advertising competition : open- and closed-loop extensions / Gary M. Erickson.
by: Erickson, Gary M., 1945-
Published: (1991) -
Advertising and economic behaviour / Keith Cowling ... [et al.].
Published: (1975) -
Advertising and competition; theory, measurement, fact [by] James M. Ferguson.
by: Ferguson, James Milton.
Published: (1974) -
Advertising and "the competition which counts" / W. Duncan Reekie.
by: Reekie, W. Duncan.
Published: (1974) -
Advertising planning; mathematical models in advertising media planning.
by: Gensch, Dennis.
Published: (1973)


