Dynamic models of advertising competition /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Kluwer Academic Publishers,
c2003.
|
| Edition: | 2nd ed. |
| Series: | International series in quantitative marketing ;
13. |
| Subjects: | |
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|---|---|---|---|
| 001 | 009308357-2 | ||
| 005 | 20040307100630.0 | ||
| 008 | 020827s2003 maua b 001 0 eng | ||
| 010 | |a 2002034052 | ||
| 015 | |a GBA2-78751 | ||
| 020 | |a 1402072678 (alk. paper) | ||
| 035 | 0 | |a ocm50519132 | |
| 040 | |a DLC |c DLC |d UKM |d OHX | ||
| 050 | 0 | 0 | |a HF5821 |b .E75 2003 |
| 072 | 7 | |a HF |2 lcco | |
| 082 | 0 | 0 | |a 659.1/01/5118 |2 21 |
| 100 | 1 | |a Erickson, Gary M., |d 1945- | |
| 245 | 1 | 0 | |a Dynamic models of advertising competition / |c by Gary M. Erickson. |
| 250 | |a 2nd ed. | ||
| 260 | |a Boston : |b Kluwer Academic Publishers, |c c2003. | ||
| 300 | |a 148 p. : |b ill. ; |c 25 cm. | ||
| 490 | 1 | |a International series in quantitative marketing ; |v 13 | |
| 504 | |a Includes bibliographical references (p. [139]-144) and indexes. | ||
| 650 | 0 | |a Advertising |x Mathematical models. | |
| 650 | 0 | |a Competition |x Mathematical models. | |
| 830 | 0 | |a International series in quantitative marketing ; |v 13. | |
| 988 | |a 20040307 | ||
| 906 | |0 DLC | ||